About Rugged Coatings

Robert oversees the day-to-day operations of accounting and works closely with the executive team to develop and implement strategies that support growth, minimize risk and preserve company assets. He has devoted a majority of his career to the accounting function of various manufacturing companies. Prior to working at Rugged Coatings, Robert founded a boutique accounting firm where he and his team served clients’ needs across multiple industries. He acquired his accounting degree from one of the top programs in the country at the University of Mississippi. Robert enjoys playing sports, adventuring in the outdoors, and spending time with his wife and six children. He is an active member of his church and has served on the boards of several local nonprofits.

Jack Moore brings nearly 30 years of experience in SPF roofing and coatings to his role as Director of Business Development for Rugged Coatings’ Roofing Division. He holds a Bachelor of Science in Civil Engineering from the University of Toledo and carries certifications including SPFA PCP Project Manager, OSHA 30-hour credentials, and expertise in EOS Implementation. His career spans leadership roles such as CEO and President of an SPF roofing contractor, 20 years as a Sales Engineer, 10 years as owner of AGB Weatherproofing manufacturing solutions like The Roof Scarfer, and four years operating a polyurethane foam concrete lifting company. In his new role at Rugged, Jack is committed to identifying and addressing the needs of SPF roofing and restoration contractors to grow market share through creative marketing, consumer education, and contractor development. His deep understanding of the challenges contractors face—combined with insights from working alongside manufacturers—enables him to position Rugged as both agile and innovative.

Ronnie Dean brings over 30 years of experience in sales and marketing aligning customer needs with best-in-class products. His emphasis on ease of use and ease of doing business in terms of the overall experience builds a lasting “trusted advisor” type customer relationship. Before joining our team, Ronnie held various positions in wireless technology, developing semiconductor products for mobile telephones, satellite radios, and the automotive industry. Ronnie holds a Bachelor of Science in Electrical Engineering from Polytechnic State University. He is an avid track enthusiast who enjoys chasing lap times and helping keep the manual alive. When not on a track he enjoys dragging his family on history vacations, cooking, and appreciating nature with a hike.

Charlie is responsible for the sales and marketing strategy at Rugged Coatings. In this role, he oversees the development of the sales team and works with the executive team on growth strategies and emerging markets. Charlie has an extensive background in sales and management. Prior to working at Rugged Coatings, he worked as a national sales manager in the chemical distribution industry. Charlie received his BA from North Carolina State University and MBA from Clemson University. When not in the office, you can find Charlie spending time with his wife and two children at the ball field, catching a game, or on the golf course.

Caleb Lloyd serves as Business Development Manager for the Polyurea Division at Rugged Coatings, where he brings extensive hands-on experience in waterproofing, protective coatings, and construction materials. Before joining Rugged, Caleb spent 11 years with one of the nation’s largest waterproofing contractors, working as a project manager and leading some of the company’s largest and most complex projects. He later spent six years in technical sales, specializing in polyurea systems, waterproofing materials, and air and vapor barrier solutions. His combination of field experience and technical sales expertise gives Caleb a firsthand understanding of the challenges contractors face and allows him to help customers identify practical, high-performance solutions for their projects. Outside of work, Caleb enjoys spending time outdoors with his fiance and three children. He is an avid pheasant hunter and enjoys hunting alongside the family’s two German Wirehaired Pointers. Caleb and his family are also dedicated Green Bay Packers and Milwaukee Brewers fans.

James D. Hammon is the Chief Technology Officer at Creative Polymer Solutions, leading research and development of polyurethane and polyurea technologies. He holds a B.S. in Biochemistry from Georgia Tech, an MBA from UAB, and is pursuing a PhD in Materials Science and Engineering at UAB. Combining technical expertise with strategic vision, James drives product innovation and quality control, shaping the future of advanced materials. Passionate about pushing industry boundaries, he stays ahead of emerging trends. In his free time, he enjoys gardening, his greenhouse, and caring for his three parrots—an umbrella cockatoo, a sulphur-crested cockatoo, and a blue-and-gold macaw. He also collects orchids from around the world.

Abel Sauceda oversees all aspects of Technical Service operations at Creative Polymer Solutions. He leads and trains a team of tech service reps, coordinates projects, and ensures quality and safety standards are consistently met. Abel emphasizes training and continuing education, while also focusing on resolving technical service issues efficiently and maintaining high levels of customer satisfaction. Before joining Creative Polymer Solutions, Abel ran his own spray foam business and spent seven years in spray foam insulation distribution, where he was recognized as a top Graco equipment and parts salesman. With nearly eight years in the spray foam insulation industry and over eleven years in the building supply sector, Abel brings a wealth of experience to the table. Certified as a Master Mechanic for PMC (Polyurethane Machinery Corporation) equipment and fluent in both English and Spanish, Abel is passionate about woodworking and saltwater fishing. He values quality time with his family and enjoys traveling with his wife to explore new destinations.